How Does Your Card Rank? Take the Business Card Quiz By Debbie Allen
Where do you start? A great place to start is to take a close look at your business card as if you were a prospective customer. Take out your business card right now and go over the top ten list below and see how your card ranks.
10 Common Business Card Mistakes
• Scrambles messages with inconsistent design elements
• Does not clearly define what your business services and/or products
• Does not make you memorable (in a good way)
• Indicates unflattering things about your business
• Does not generate additional business
• Creates a cluttered impression
• Omits essential information, or filled with non-essential information
• Looks out of date, or information no longer applies
• Hard to read or confusing to the eye
• Lacks a point of interest, image or theme
Take the test below and check all that apply to your card:
Features a positive, interesting and professional image
Attention grabbing and professionally designed logo that is unique to your business
Logo "visually" defines what you sell in your store at a glance
Benefits and features described in branded catch praise
Typeset and text size is easy to read
No more than two typesets are used in the design
Good use of color image that represents the image of your business
Color design consistent with other marketing materials
E-mail + Website address is featured
Updated and improved within the past year
Back of card used for additional information
Features all services you offer to your customers
Each staff member has their own personalized business cards
You seek-out and act upon every opportunity to present your business card
Receive comments from others such as, "What a great card!"
Have others often ask more about the business after viewing your card
16 to 13 items checked:
You have a professional and effective card that you should be proud to present
12 to 9 items checked:
Your business card needs some work. Re-design your card for effectiveness.
8 or less items checked:
Get to work! Start out by re-evaluating and completely re-designing your card. Add a stronger visual logo, catch praise and emotional brand throughout all your marketing materials.
This quiz reprinted with permission of the author. Debbie Allen is an international business speaker with an expertise in marketing and retail. She has presented to thousands of business owners around the world in eight countries. Debbie is the author of three books on business marketing including her award winning, Confessions of Shameless Self Promoters. Download a free chapter of the book and learn more about her expertise online at www.DebbieAllen.com
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